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Globale Plattform für die Führungsebene

2018 Daimler

01 Intro

Change the game

Our world is changing rapidly: What is considered innovative and progressive today may be outdated tomorrow. To actively drive change to react even more flexibly to the new circumstances, a cultural shift is necessary. The group-wide Leadership2020 initiative "Change the Game" is intended to support this at Daimler, thus making the company fit for tomorrow.

02 Cross-functional collaboration

Co-creation as an operating model

Together with strategic and complementary partners one of our teams was jointly mandated to create the global internal communication platform for the initiative.

Picture: Joint forces – the WONDROUS team together with the guys from VONHELDENUNDGESTALTEN and members of the Daimler initiative team. 

03 Internal communications

If you want change, deliver change!

To ensure that the planned changes in work processes could be adapted without any problems, we first had to change Daimler's internal communications.

04 Gobal community

Share and connect

We needed a central communication and community platform that could connect people across the globe and spread the knowledge to thousands of employees directly and efficiently.

05 Excitement and engagement

Best-in-class digital experience

The user experience of the platform had to meet the highest standards: Personalized content, perfect design experience and engaging features.

06 Living design system

Living Style Guide and all that Jazz

The frontend code was provided with a Living Style Guide because the platform was not a static project and therefore required rock-solid guidelines that were always up to date and digitally accessible for everyone in the process.

07 Rapide prototyping

Build, test, learn and grow

To create the new experience as quickly as possible and validate the varying expectations of the first solution designs, interactive prototypes with real code were developed early during the realization process to gain feedback for further improvements.

08 Motion studies

Bringing design to life

Micro-interactions and little animations have one purpose: to delight the user. It's all about creating a moment that is engaging, welcoming and, dare we say — human. During our design and realization processes, we created many motion studies envisioning the final user experience of the Leadership2020 platform.

09 Thank you

Changed the game

Hell yeah – we were able to influence the way Daimler communicates internally. The platform was created three years ago, has been maintained ever since and is still going strong. We are grateful to have been a part of this fantastic initiative and look forward to future milestones on the path of digitization and transformation at Daimler. 

Tally Weijl