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The Art of Simplicity

2021 Sympany

Insurance company Sympany's new website with a fresh look and feel for more accessibility and overview

01 Intro

Soft redesign of the corporate website

As Sympany wanted to softly redesign its digital brand experience, WONDROUS had the chance to create a facelift of the corporate website and to envision a set of design ideas and interactive features.

We tackled the project in two phases starting with a discovery phase to identify and understand the customer needs and key requirements, followed by an ideation phase to prototype the design vision and empower the team to implement the vision. Our main activities were:

  • Analyze the business requirements

  • Develop information architecture and deduce technical requirements

  • Create an interactive and fully integrated chatbot experience

  • Create design components according to the design vision

  • Complete integration/ transfer of designed components and UX patterns into the existing digital design system

  • Assist in the creation of required graphical assets for the integration 

  • Support with UI and interaction design during the implementation

02 Design

Simple yet stylish

One of the main tasks was to design a basic style sheet, which was in accordance with Sympany's design vision. The idea was not to create something entirely new but to use what was already existing from their website and add bright and more modern details to it.

03 User Experience Design

More accessibility

The new elements on the website aim to emphasize a simplified user experience and unify the whole website. We aimed to create simplified navigation on the website, that was easy to use and yet very sleek in appearance.

Components were stripped of their unnecessary functions and reduced to their core purpose, which made them more distinct and effective in their use. This “less is more” approach created quickly understandable components for the website, making the exploration more accessible and straightforward.

05 Chatbot

Conversational experience with AI

There is no more need for users to navigate through the whole website to find the right content or service. In an earlier project, we have designed and implemented a whole new human-centered conversational experience that empowers users to interact with Sympany directly and is fully integrated with existing processes and customer support systems.

The design of this chatbot was kept simple yet versatile. By incorporating the colors of Sympany, the chatbot received a distinctive design, which was unmistakable in its company’s fashion. Another feature is the different looks of the chatbot depending on the season or topical campaign. This enables Sympany to choose between diverse demeanor, making the usage fun and entertaining for its visitors.