Relaunch Group Website

Dufry became the world’s leading travel retailer in 2015 and was included in the Swiss Leader Index. The group’s digital brand experience therefore needed a refresh.

The new online appearance should represent the commitment «WorldClass WorldWide» and therefore improve the brand experience of all key stakeholders.

The Project in Numbers

  • 8K

    Users worldwide

  • 4

    Months life span of project

  • 2

    Kinds of logins

  • 100%

    Responsive design

Highlights

Digital Branding Experience

The big challenge in the project was to provide a variety of stakeholders (investors, customers, potential and current employees as well as journalists), who use the new website. The central goal was to provide a coherent company profile throughout the navigation of the website and to reduce the complexity of the offer to the essentials.

UX Design

Wireframes were developed to visualise ideas and challenge the further content production process. The goal was to create a perfect user experience. The focus was on navigation, usability and storytelling.

Modular Information Architecture

At the very early stage of the project, a lot of time was invested into a modular structure of the various page types and content elements.

Modular Design

The design process was based on Atomic Design. In this way, content elements and features could be made visible at an early stage.

Digital Experience Design

The design and user experience of the new platform had to meet the highest standards. In order to keep the various interests and requirements of the project, modular design compositions were created and presented at regular intervals.

  • Motion Studies

    For an excellent digital user experience and a perfect interaction design, animations and transitions are crucial. The designs and prototypes were therefore supplemented with various motion studies. Step by step towards perfection.

  • Interaction Design

    For an excellent digital user experience and a perfect interaction design, animations and transitions are crucial. The designs and prototypes were therefore supplemented with various motion studies. Step by step towards perfection.

Dufry Content image 5

Living Style Guide

A Living Style Guide was created for the agile and modular development of the new website. The various design and front-end modules could be developed at a very early stage of the project process and in parallel to the backend development stream.

Are You In?

Then let's work together and launch a discovery project.