The Art of Simplicity
03 User Experience Design
The new elements on the website aim to emphasize a simplified user experience and unify the whole website. We aimed to create simplified navigation on the website, that was easy to use and yet very sleek in appearance.
Components were stripped of their unnecessary functions and reduced to their core purpose, which made them more distinct and effective in their use. This “less is more” approach created quickly understandable components for the website, making the exploration more accessible and straightforward.