App Shopping Experience
Founded in 1984 by Tally Elfassi-Weijl and Beat Grüring, Tally Weijl is represented in 37 countries with more than 780 stores and employs more than 3400 people.
With a discovery project WONDROUS had the task of showing what app shopping experience could look like. Unfortunately the project was never implemented. But what is not yet can still be.
The Project in Numbers
Motivated Team Members
For excellent User Experience
The Vision Of a New Shopping Experience
Our vision was to make a lasting change to the shopping experience at Tally Weijl. An interdisciplinary team of consultants, designers and front-end developers was therefore imprisoned for over a week and tried to develop a solution using rapid prototyping.
Research & Benchmarking
In a first step we analysed what users expect from Tally Weijl regarding shopping experience. In a further step, a benchmark analysis was carried out to show what the competitor market in the shopping sector had already implemented.
Wireframes were used to put ideas on paper and test them internally. The goal was to create a perfect user experience. The focus was on navigation, usability and search.
In order to make the design experience visible on mobile devices as quickly as possible and to validate the different expectations of the final result, interactive prototypes were developed early during the project.
Mobile User Experience
Mobile user experience was developed at the highest level. A clean and fast navigation and a perfect layout ensured the desired shopping experience for the target group.