Digital shopping experience design
2016 Tally Weijl
02 Research and benchmarking
Analyze and benchmark
As a first step, we analyzed what type of digital experience users expect from Tally Weijl. As the next step, we carried out a competitive benchmarking analysis to show what competitors in the fashion industry were doing in the market.
Browsing and search at its best
Wireframe concepts of initial ideas were put on paper and tested internally. The goal was to create a perfect user experience - which was why we focused on browsing and searching.