Digital shopping experience design

2016 Tally Weijl

01 Intro

Best-in-class eCommerce experience

Within the framework of a discovery project, WONDROUS was mandated to explore what an app-driven shopping experience could look like. Our vision was to make a lasting change to the digital shopping experience at Tally Weijl. An interdisciplinary team of strategists, designers and front-end developers were locked in to create a best-in-class business driving user experience.

02 Research and benchmarking

Analyze and benchmark

As a first step, we analyzed what type of digital experience users expect from Tally Weijl. As the next step, we carried out a competitive benchmarking analysis to show what competitors in the fashion industry were doing in the market.

03 Concept

Browsing and search at its best

Wireframe concepts of initial ideas were put on paper and tested internally. The goal was to create a perfect user experience - which was why we focused on browsing and searching.

04 Rapid prototyping

Build, test, learn and grow

To make the new experience come alive on mobile devices as quickly as possible and to validate the different expectations of the first solution designs, interactive prototypes with real code were developed early in the project to gain feedback in order to further improve the solution. This was repeated over and over again until everybody in the project was satisfied with the result.

05 Mobile UX

Mobile layouts at the highest level

The mobile user experience was exceptional. Clean and fast navigation and a perfect mobile layout ensured the desired shopping experience across all targeted devices.