St.Claraspital | Digital Branding Experience | References

Digital Branding Experience

The Claraspital is a leading hospital in the North of Switzerland with a national reputation for specializing in gastro-intestinal diseases and cancer medicine.

For several years we have jointly developed a coherent digital branding experience and created numerous digital touch points.

Numbers Of Success

  • 36% of the visitors use smartphones & tablets
  • 4 times more traffic over the past 3 years
  • 40% reduction of the Bouncing Rate
  • 2 of 3 visitors are first time visitors

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Highlights

Benchmarking & Analysis

Our visions and further developments of the digital brand experience were based on facts that were elaborated through continuous analyses (i.e. of web statistics), market research and benchmarking.

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Digital Brand Communications

To guarantee a coherent online brand experience in the growing digital system architecture, the digital branding was developed simultaneously. For every newly opened channel, the brand had to be presented according to the media but also in a way that it wouldn't lose any recognition value. An agile and iterative workflow was needed to apply this for the different subjects like Digital Employer Branding, Online Marketing and Social Media.

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Responsive Design

Because of the growing number of mobile users, mobile accessibility became an important subject. In late 2014 the corporate website became completely responsive and usable for mobile devices such as smartphones and tablets.

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