Relaunch Corporate Website
First, the old Content Management System (CMS) had to be replaced since it was no longer compatible with the requirements of marketing, IT and management. The new technology should be sustainable and secure. Further, a redesign was inevitable. Last, the whole content had to be migrated and carefully restructured and adapted for the new design.
The Numbers Of Success
- 100% Responsive Design
- 715 Manually migrated content pages
- +15% Smartphone and tablet users
- +30% More Online Visibility
Digitalization of the Healthcare Market
The healthcare market is changing. Subjects like digitalization of processes and digital healthcare, patient- and doctor-marketing, personalized healthcare and digital employer branding change the requirements of the online-presence of hospitals.
With this in mind, WONDROUS developed a digital strategy based on release thinking, which means dividing a large project into manageable work packages that augment each other. The focus therefore was on the relaunch project that should be realized with an agile workflow. The business specs were a new CMS, digital branding, redesign and harmonization of contents and information architecture. Digitally transformed processes or marketing automatization, that could transform KSB's website into a portal for patients, visitors and medical professionals, were already taken into account for later realization.
While the brand «KSB» had continually developed over the years, the digital branding stood still. The redesign of the website should change that and force the assimilation of digital branding and the corporate identity. New brand elements like colors, pictograms and symbols were integrated to enhance the whole brand experience.
Along with the change in technology and the redesign, the website was also enhanced regarding mobile accessibility. The website was designed 100% responsive and singular patterns were optimized for mobile user's needs. The usability of KSB's website is now optimized for mobile users, who make up 46% of online visitors.
Structured Data & Single Source Content
With the new CMS the usability for the content manager was enhanced and the workload reduced through Single Source Content. The decentralization of content management was encouraged further. Since single content elements occur several times in different places, single source content was implemented.
Structured Content Migration
Migrating more than 700 content pages from one system to another needed to be well coordinated. Further, the redesign required ample amounts of new content elements to be written. A content migration process was developed for the first 8 content managers. The plan coordinated content creation, content management and content migration as well as a multi-stage review process.
We work in interdisciplinary teams along a single, agile process that leads us to a MVP very quickly. We appreciate the partnership and close collaboration with our clients because we're convinced that the results are better this way.