Digital rebranding, relaunch corporate website, different product websites, content marketing blog and online marketing activities: As a creative agency and full service provider we created a new kind of digital brand experience and several innovative web solutions for our client PIDAS.
The Numbers of Success
- 5★ Digital Brand Awareness
- +80% Traffic after the relaunch
- 100% Responsive Design
- 8.x Drupal CMS
Brand Communications & Marketing Digital First
PIDAS wanted to enhance their brand experience and therefore decided to enforce a soft rebranding and a relaunch of their corporate website. Based on the rebranding working «digital first» a brand communication strategy and an action plan for the online and offline marketing was developed together with the client.
Redesign of Marketing Organization
Together with the client a marketing machine was formed. This new kind of marketing organization should develop a multichannel communications strategy and marketing roadmap to be executed.
The corporate website should be enhanced regarding the presentation of the company and also the company's services. Within the content strategy, these requirements and goals should be quantified in a first step. In a further step, different touch points, key messages and features were elaborated.
Storytelling Corporate Website
An essential goal of the website relaunch was to provide an emotional and vibrant company story and to reduce complexity of the company's offering. Wherever the user enters the website, he should understand who PIDAS is and what services the company offers.
Brand & User Experience Design
The digital first branding had one big advantage: The user experience design of the website and the branding literally merged. This had the positive effect that the user can enter PIDAS' brand world through every touchpoint and feel right at home intuitively thanks to the responsive design and the clarity of the user interaction design. This experience is also coherent on every device he's using.
Drupal 8 CMS
PIDAS is innovative and therefore future-oriented when it comes to new technologies. That's one reason for the decision to use Drupal 8 as a new Content Management System (CMS). The variety of modules, the usability and also the maintainability were convincing arguments that Drupal 8 was the right, sustainable choice for the maintenance of the website.
We work in interdisciplinary teams along a single, agile process that leads us to a MVP very quickly. We appreciate the partnership and close collaboration with our clients because we're convinced that the results are better this way.