Redesign User Interface & Product Microsite
Regarding User Experience the innovative software no longer met the high demands of the market. In a first step, we therefore developed a new, digitally driven brand concept. Based on that, we then created a new GUI design for the new software release 8. For the online communication part of the product launch we developed a product microsite with explainer video and various online marketing touch points.
The Numbers Of Success
- > 80 designed Icons
- 8 Weeks project development
- 5★ for UX Design
- +15% Online Visibility
In a first step, we had to develop an own brand for the software trueAct under the umbrella brand of the company PIDAS. The focus was on the functional synergy between the user experience within the software, the product brand and the company branding.
A software's interface is just another touch point of a brand experience and therefore of importance. As a result we designed the GUI to meet the highest requirements of usability and user experience so that the software delivers a coherent positive brand experience.
Digital Brand Communications
For the launch of new software release 8 of trueAct a product microsite with explainer video was developed. The website should explain the value and features of the software to potential users through video and also act as a content hub for the online marketing.
For the catchy explainer video we developed a storyboard along different use cases. A specialized partner of ours took care of the realization. Around the website various online and offline marketing platforms have been developed to create a holistic brand experience and generate leads in sales.
The microsite for the new release of trueAct with two languages and an explainer video was developed in just 6 weeks from the first idea to the final product. The visual concept was created with a storytelling approach and one page layout. Responsive Design was also defined within the project scope.
To launch the product internally, an international release party took place. Along the campaign's motto «More Speed for Your Customer Service», the event took place on a race course – and therefore created the perfect brand and user experience.
We work in interdisciplinary teams along a single, agile process that leads us to a MVP very quickly. We appreciate the partnership and close collaboration with our clients because we're convinced that the results are better this way.