All cases

New visual identity: Classic never goes out of style

2016 Branded Experiences


01 Intro

New but classic visual identity 

The new visual identity is informed by the principles of Swiss Style which is also known as International Typographic Style. Swiss Style is designed to achieve clarity, order, and a universally understood visual language. This approach not only led to the new visual appearance but also guided the development of the concept for the Dufry group website and the integrated annual report. 

02 Wireframing & Modular Design


Using a modular design approach provides the flexibility that is necessary for storytelling in a modern website and grants rare sustainability in the digital world. This approach calls for an agile process, iterating on sketches and wireframes (low-fidelity) and also design mockups (high-fidelity) and requires a partnership between customer and provider.


03 Visual Design


However, even a modular design approach is best complemented with the development of a design vision that allows many stakeholders to anticipate the experience to follow.

04 Interaction Design

05 Motion Studies


Interaction and motion designs are tools to stage rather complex information ideally and present them to the users in an appealing and friendly way.


07 Various Visual Designs


08 Mobile Designs


...and of course: Don't you ever forget about mobile devices!