Build and automate customer experiences with AI
LENA Branded Experiences, Service Experiences and Software Experiences


01 Intro
Say Hi 👋🏻 to LENA
Together with our strategic partner PIDAS we created LENA, a web application framework to delight customers and end users across industries with outstanding digital service experiences based on natural language processing.

01 Ideation
From the first ideas to the UI
If you want to create a great digital experience you have to start with the customer and work towards design and technology. Having said that – in a first step we had to visualize our ideas along the customer journey so all parties and stakeholders involved in the project had the same vision of what the application should be managing.

02 Processes and workflows
Workflow design for customer conversations
A major challenge during the ideation process was the visualization of the customer workflows within the application. Regardless of the complexity, backend users had to be enabled to setup and configure new workflows and custom training sessions in a very intuitive and easy way.
03 Data visualisation
Bringing numbers to life
The visualization of user data was an important tool in the software. Because thanks to visualised data service managers were quickly enabled to grasp the needs and problems of customers and to build new chatbot conversations and training sessions intuitively and fast.




04 Conversation management
Management of transactional processes
LENA is built to manage complex customer conversations for clients across industries. Therefore, a very powerful conversation builder is needed to setup and configure the structure and the triggers of conversations.
05 Collective cybernetic support
AI and human interactions hand in hand
Direct, fast customer services help to solve customer problems. Therefore, a conversation in LENA can be supported not only by artificial intelligence, but also by human power using live chat tools.




06 Chatbot experiences
LENA makes chatbot experiences easy
After all, the purpose of LENA is to provide customers with best-in-class chatbot experiences at the touch of a button.

07 Co-branding
One tool, different looks
And LENA is very adaptive and offers many ways to implement custom branded chat experiences.

Daimler