Bringing a new visual identity to life
Novartis Branded Experiences
05 Flexibility and consistency
Bringing together the peaces
Following the atomic design process, it was not about disassembling full designs into their individual parts. It was more about the construction of full design experiences building up from the smallest design elements we created during the process. By doing so, we built a consistent and extendable digital experience. In the end, the result may look the same, but the approach has significant benefits.
06 Rapid prototyping
Build, test, learn and grow
In order to shape the new experience as quickly as possible and to validate the different expectations of the first solution designs, interactive prototypes with real code were developed early during the realization process to gain feedback for further improvements.