Do what Patients need next
Roche Branded Experiences and Service Experiences
Empowered patients are redefining healthcare
Throughout history, healthcare providers and especially the pharmaceuticals industry made the decisions for patients. In today's world this is no longer the case – go and ask a patient.
User centric design process
Already in an early stage of the design process patients were interviewed and asked for feedback on tonality and design style. This approach was very helpful in developing the platform in the right direction from day one on.
06 Mobile UX
Mobile layouts at the highest level
The mobile user experience was driven to the top. A clean and fast navigation and perfect mobile layouts for all kinds of contents ensured the desired patient experience across all targeted devices.