Digital shopping experience design
Tally Weijl Branded Experiences and eCommerce Experiences
02 Research and benchmarking
Analyze and benchmark
In a first step we analyzed what users expect from Tally Weijl regarding a digital shopping experience. In a further step, a competitive benchmark analysis was carried out to show what competitors in the fashion industry had already implemented.
Browsing and search at its best
Through wireframe concepts first ideas were put on paper and tested internally. The goal was to create a perfect user experience and therefore the main focus was on browsing and search.